Google Tag setup

 Google Tag setup refers to installing Google tracking and measurement tags (also known as "tags") on a website. This allows you to track and analyze user behaviour on your site, such as page views, clicks, form submissions, and more. The most common tag used for website tracking is the Google Analytics tracking code.

Here's a basic overview of the steps to set up Google Tag:

Create a Google Analytics account: If you don't already have one, sign up for a Google Analytics account and set up a property for your website.

Copy the tracking code: Once you have set up a property, copy the tracking code provided by Google Analytics.

Install the code: Install the tracking code on every website page. This is typically done by adding the code to your website's HTML header section.

Verify the installation: Use the Google Tag Assistant or Google Analytics Debugger to verify that the tracking code has been installed correctly on your website.

Configure tags: Configure additional tags for tracking specific user interactions, such as form submissions or button clicks.

By setting up Google Tag, you can gain valuable insights into how users interact with your website, which can inform your marketing and optimization strategies.